Wrong! (and here’s why we offer three photography packages). So that should be the end of the experiment right? Price a tad higher for a way better product and it’ll see more because you anchored it against a bargain price. It also sounded great to the test subjects as 80%of people bought the premium beer.
Photoline packages upgrade#
Only 70 cents to upgrade to a much better beer? Sounds good to me. In the experiment, people were offered two different kinds of beverage: they were offered a premium beer for $2.50 and a basic ‘bargain’ beer for $1.80. (Side Note: I’m going to link to ConversionXL here because they have a WEALTH of pricing experiments you need to read.) In his book Priceless: The Myth of Fair Value (a great read for photographers of all experience levels), William Poundstone talks about why it’s essential to offer 3 products. So then how many photography packages should we offer? We’ve already established that having 5-10 different packages and offerings is confusing and, frankly, unprofessional. Get ready, because here’s a packaging tip that made Nathan Barry an extra $15,000 that he would have lost otherwise.
Photoline packages professional#
It also comes off as amateur and since we’re professional photographers, we need to express that in all that we do, including our packaging. When your photography package sheet is confusing, it looks like you aren’t confident in your prices and you instantly lose trust with your client. Now let’s take a look at this sample from StudioTwentyNine : How am I supposed to read that? It makes me feel like I’m taking the SAT again trying to read charts and graphs. I literally have no idea what’s going on here. If you want to create packages that sell, you have to get right to the heart of the matter and keep things simple.įor example, here’s a sample photography package sheet: Just the core options that I wanted them to choose from. No sidebar widgets, social media buttons, plugins, or extra junk. So in my effort to convert visitors into subscribers, sales and clients, I got rid of all of the clutter on my website.
I like to call it ‘analysis paralysis.’ When we’re given too many options, we choose none.
I learned early on in designing high-converting blogs that the more options I gave the visitor, the more likely they were to choose none of them. Clean Up Your Offerings – Clutter Kills Conversion
Photoline packages how to#
Your clientele is 100% unique to you and you need to treat them that way.īut now that you know what they want, or are in the process of finding it, here’s what I can tell you: how to find out how to increase the conversion rate on the things they do want. If everybody is asking for a package with a large image for their home and smaller ones for family, then consider adjusting. If people don’t ever buy canvases, stop offering them. Constantly be considering what you offer and don’t get romantic about how you make your money. Over time, you’ll find out that certain things sell better to couples, other things sell better at events, etc. I can’t tell you in an article what your clients do and do not want and I’m sure you have a much better handle on that than I do. Second, knowing what your clients want just comes with experience. Give Them What They Want (and NOT What They Don’t)įirst, this sounds obvious.
0 kommentar(er)
